I often explain what I do with the phrase

”I make websites and apps behave the way you expect them to”

I’ve never really had a good way to continue that conversation though, or a short, succinct answer to ”How?”. Lately though, it’s clear that empathy and story is the common denominator to everything I do. It was certainly story and empathy when I applied myself to acting in my teens, it was story and (mostly computer directed) empathy along with crazy stubbornness when I toiled away at bizarre javascripts in the late 90′s and it’s most certainly story and empathy now, as I try to mold user experiences into something that’s actually usable and enjoyable.

Apparently, I’m also a magician, something that sits well with my overall perception of self.

-How?

Through Digital Empathy, is how.

Empathy, Blade Runner Style

 

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